As I returned to this writing gig, a piece of dubious advice kept surfacing: Invest in professional stationary and business cards. I held off for a while because I wasn’t convinced they were necessary. I write nonfiction, and most of my targeted markets prefer queries by email. Many also prefer submissions in the body of an email, making cover letters unnecessary.
But I got an email from Vista Print offering free business cards and free shipping with the purchase of stationary. So I bit. I spent some time trying different designs and customizing suggested wording to fit my needs. I decided to omit my original tagline – will write for food — as it wasn’t quite the professional tone I was going for, and insert the url for my blog instead. The process required about a two-hour investment of time and around $65.00. And I have to say that I’m pleased with the beautiful results and the cost.
This week I found a potential market for an article idea I’m shopping around and the magazine wanted queries the old-fashioned way. I printed one out on my new stationary, delighted that I had something to use besides the cheap 20 pound bright white paper from Office Depot. I’m not sure how to use the business cards yet. The back side is the perfect size for my daily to-do lists, however.
How about you? Are stationary and business cards necessary for how you conduct your writing biz in this digital age?